Privacy Policy

1.1 Personal Information You Provide

When you request a quotation, fill out a contact form, subscribe to our newsletter, or communicate with us, we may collect:

• Identity Data: Full name, job title, company name.
• Contact Data: Email address, phone number, mailing address.
• Order Data: Part numbers, quantities, Bill of Materials (BOM) details, and any specifications you share.
• Communication Data: Messages, feedback, and correspondence sent to us via email, forms, or WhatsApp.

1.2 Information Collected Automatically

When you browse our website, we may automatically collect:

• Device Information: IP address, browser type and version, operating system, device type.
• Usage Data: Pages visited, time spent on each page, referring URL, click patterns.
• Location Data: Approximate geographic location inferred from your IP address.

We process your personal data for the following lawful purposes:

• Quote Processing: To respond to your quote requests, prepare proforma invoices, and manage orders.
• Customer Support: To answer technical queries, provide component recommendations, and facilitate after-sales service.
• Communication: To send order confirmations, shipping updates, and service-related notifications.
• Marketing: To send newsletters about new product lines, industry insights, or event invitations (only with your explicit opt-in consent).
• Website Improvement: To analyze usage patterns and improve site performance, navigation, and user experience.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

We do not sell, rent, or trade your personal information to third parties. We may share your data only in these circumstances:

• Service Providers: Trusted vendors who assist with email delivery, analytics, hosting, and payment processing — bound by confidentiality agreements.
• Supply Chain Partners: When fulfilling your order requires coordinating with franchised distributors or manufacturers, we share only the minimum necessary order details.
• Legal Requirements: When required by law, regulation, court order, or governmental request.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction.

Our website uses cookies and similar technologies to enhance your experience:

• Essential Cookies: Required for basic site functionality (e.g., cart sessions, form submissions).
• Analytics Cookies: Google Analytics and Google Tag Manager to understand visitor behavior and improve our services.
• Preference Cookies: To remember your settings and preferences across visits.

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

We implement industry-standard technical and organizational safeguards to protect your personal data, including HTTPS encryption, access controls, and secure server infrastructure. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Quote and order records are typically retained for a minimum of 7 years for accounting and compliance purposes.

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data, subject to legal retention requirements.
• Right to Object: Object to processing of your data for direct marketing purposes.
• Right to Withdraw Consent: Withdraw your consent to marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly.

To exercise any of these rights, please contact us at hello@serenteelectronics.com.

Our website may contain links to third-party websites (e.g., manufacturer pages, social media profiles). We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated version will be indicated by the "Last Updated" date at the top of this page. We encourage you to review this page periodically for the latest information.